I Am A Local Real Estate Expert – Zillow Is Not

Here is a helpful post about Zillow written by Leesa Finley, a real esate agent in North Carolina. While it is nice for consumers to visit sites like Zillow to get information, it is important to understand that no site can replace the accurate information they can get from a local real estate agent. One of Zillow’s purposes is to generate leads for agents, so please don’t assume the statistics found on Zillow or similar sites are 100% accurate.

Via Leesa L. Finley, REALTOR®/RE Strategist Wake Forest NC Real Estate & Wake County (Circa Properties – Your Wake Forest NC Homes Specialist):

I Am A Local Real Estate Expert – Zillow is Not

Wake Forest NC Real Estate AgentWhether you are thinking of buying a home or possibly selling your home you more than likely have stumbled upon Zillow and thought you hit the mother-load of real estate information!  It’s a fancy site with Zestimates, has homes marked on a map that are either currently listed or have recently sold, and you can spy on your best friends home on the other side of town to see what it’s worth and that’s cool, right?  Wrong!  Well, if spying on your neighbor is cool to you then that’s your business BUT if you are thinking of buying or selling a home then you want to steer clear of Zillow.

You see, I cringe when I speak with a buyer or seller and they come at me with all their research from Zillow.  They already have a predetermined listprice based on what they learned from Zillow or they think they already know if a home is over or under priced with information they received from Zillow.  Well, let me set the record straight – more often then not, Zillow is inaccurate.

Zillow is a computer generated program that acquires information from various sources and then runs it through a program to give you information based on a mathematical equation.  Trust me, there is no human sitting at a desk inputting data about all of the homes throughout the country.  What Zillow can not replicate and therefore will never be able to accurately price real estate is the human touch and the ability to physically see into other properties.

Zillow does not take into account upgrades and/or updates to a home or lack thereof.  It doesn’t know:

  • While your home may have Formica countertops your neighbors have all upgraded to solid surface counter tops.
  • You have replaced your carpet, vinyl in the kitchen and bathrooms and updated the appliances while your neighbors have carpets that are worn thin, 15 year old outdated vinyl and brass fixtures from the 80s

All Zillow knows is what is found on other public sites – statistics.  There is no room for the human touch.

So, please, if you are thinking of buying or selling a home don’t consider Zillow as your source for pricing.  It’s a fun site – lot’s of bells and whistles – cool tools and great graphics but that’s about it.  If you are serious about buying or selling real estate then you want to rely on a real estate professional that can add the human element and knows your neighborhood and the local real estate market. 

 Follow Leesa Finley on Twitter     Leesa Finley Facebook     Leesa Finley YouTube     Leesa Finley LinkedIn      Leesa Finley Yelp     Leesa Finley WordPress

Whether you are buying or selling Real Estate in Wake Forest NC it just makes sense to use a Realtor® that knows the area!  I live here, work here and play here – I call Wake Forest NC home!  For more information regarding Wake Forest NC be sure to visit my websites:

  • Leesa FinleyHomes for Sale in Wake Forest NC, Wake Forest NC schools, restaurants, shops, entertainment and MORE….
  • Circa Properties – My company website with information for the entire Raleigh NC area including Cary, Apex, Garner, Franklinton, Youngsville, Holly Springs and MORE….



One Response to I Am A Local Real Estate Expert – Zillow Is Not
  1. Brad Andersohn
    January 26, 2011 | 9:20 pm

    I support the idea that Zillow is a great starting point to get property information and a “zestimate”, but consumers should always contact a local real estate agent or appraiser to get a “Zactimate!”

    Zillow does a great job at connecting consumers with willing and able agents, and we do have some great tools and information available to assist the home buyer, seller, and borrowers, but ultimately our visitors end up relying on the experience and knowledge of local experts for their final real estate inquiries and needs.

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