Is Your Message Being Tuned Out?

Is Your Message Being Tuned Out?

Everyone is using social media to help grow their business these days, but some may be actually doing more harm than good.  If you are simply going through the motions without considering how you are being viewed by others, it may be costing you business and you don’t even realize it.

When we first got started doing social media, we attended a seminar and got some great advice.

The speaker ( Bruce Hardie ) compared our presence on social media to that of a TV show.  Basically, we would be putting out information ( our show ) in hopes that other people ( our audience ) would tune in to watch.  If we did a good job, people would tune in on a regular basis, and also tell others about us.  He said commercials were ok every now and then, but concentrate on the show and give away value.  His main point was that we should get people engaged and not just ask for business, and good things will happen.

After taking the speakers advice, we have found that people are appreciative of our efforts, and business has come as a result. However, we have noticed that some people are still missing the boat on how to properly engage in social media.

Just yesterday, I decided to “follow” a company on Twitter because I thought they would be sharing some great information. Instead, I immediately got 2 emails and a call from this company soliciting my business.  In my opinion, any “show” that starts selling before giving gets “canceled” immediately.

And let’s be honest, this doesn’t apply just on line either. The same principles apply in person at networking and social events. Have you ever met someone at a function who immediately gives you their business card and proceeds to talk about nothing but themselves?  I’m sure their on line presence isn’t much different.

What message are you putting out on line

If Your On Line Persona Was A TV Show, What Type Would It Be?

So, as we all move forward, we should all ask ourselves,  “what kind of show am I putting out there?” Whether you are a news channel, drama, sitcom, or even a game show, that is your choice.  However, if you choose to be an infomercial, you may be tuned out by today’s audience and see poor results from your efforts.

So, I hope you found this episode of our “show” to be helpful and will continue to “tune in” to future posts from us, or find us on other social media sites. We promise to save the hard sell approach for the other guys.

Please Share With Your Sphere And Comment

If you enjoyed this article, I would greatly appreciate if you could share  it with your sphere by using the buttons below or at the side.  Sharing helpful information is a great way to build credibility and relationships with your friends and contacts, so share and re-tweet away!

Also, we would love to hear your comments below and promise to return the favor.


About The Authors

The above information pertaining to Cleveland Ohio and Cleveland Real Estate News was provided by The Schuman Team, Amy and Dan, of Howard Hanna. They can be reached at 216-346-3235 or via email, or

We service the following Cleveland area suburbs: Bainbridge, Bay Village, Beachwood, Bentleyville, Chagrin Falls, Cleveland Heights, Gates Mills, Highland Heights, Hunting Valley, Lakewood, Lyndhurst, Mayfield Heights, Mayfield Village, Moreland Hills, Oakwood Village, Orange, Pepper Pike, Shaker Heights, Solon, South Euclid, University Heights, Westlake, Woodmere.

Is Your Message Being Tuned Out? is the property of The Schuman Team and may not be duplicated or used without their written consent. ©December,2010

4 Responses to Is Your Message Being Tuned Out?
  1. Faramarz
    March 27, 2011 | 10:08 am

    Great post and totally reasonable and makes sense. Also easy to forget and do the opposite!

    • Dan Schuman
      March 27, 2011 | 12:23 pm

      Faramarz, thank you so much for reading and commenting. It seems like giving value is the best way to get people engaged although a commercial every once in a while is ok.

  2. chris callier
    March 28, 2011 | 1:57 pm

    i think you have just hit the nail square and driven it flush with one swing i see to many realtors over doing it on face book thanks for the info

    • Dan Schuman
      March 30, 2011 | 2:14 pm

      Thanks for reading and commenting, Chris. Glad you enjoyed the article.

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