Monthly Archives: August 2015

Why Solon Ohio Homes Don’t Sell

Why Home Don't Sell

 

Selling a home is a daunting task. It takes many steps to find that right buyer, and even more to get them to closing.

Today, we are going to discuss the main reasons sellers fail to sell their homes.

LACK OF A PLAN

People think that selling a home merely entails sticking a sign in your yard and entering it into the local multiple listing service ( MLS ).

Selling a home is a complex process, one that consists of dozens of steps and a lot of preparation. It is hard work.

Typically, about 55-60% of homes listed by an agent in our market of Solon end up selling during their initial six month listing period.

Those statistics may differ depending on the demand of the area in which you live, but the point here is there are no guarantees. So, it is critical to have a solid game plan before that sign goes up.

The first step is hiring an experienced agent who has a proven track record and comprehensive marketing plan.

NO STAGING

Depending on the home, sometimes more work goes into staging ( preparing ) the home for the market than any other step of the process.

If you are not familiar with the term Staging, here is a good link.

Staging entails getting the home ready to be shown to buyers. This means getting rid of clutter, personal items, and neutralizing any strongly decorated rooms.

How you live in your home is different than how you need to present it to the public. Also, with the popularity of the internet, how your home will appear in photos must be taken into consideration as well. Your first showing will be on line, so it needs to look as appealing as possible in the pictures.

AWFUL PICTURES

As we just mentioned, your first showing will be on line as that is the most popular way potential buyers look for homes.

Therefore, having professional pictures is one of the most important things you can do, and something many agent don’t offer this to their clients.

A lot of sellers don’t know any better and are ok with an agent using their iPhone to take pictures. Don’t accept this.

We encourage potential sellers to go on line to popular sites like Realtor.com or Zillow.com and check out the variety of pictures being used by agents to market their listings. They should also check out the photos used by agents they plan to interview to see what they can expect.

You will notice the homes with great pictures come across as more desirable.  Nothing is less appealing to buyers than seeing pictures of homes that are dark and blurry.

It actually amazes us that many well respected agents use mediocre photos to market their listings. This is a huge disservice to a home seller, so our advice is to make sure professional pictures of your home are being used.

OVERPRICED

Pricing isn’t just important, it’s everything. If your home isn’t priced correctly, buyers will buy something else.

We understand that no seller wants to just give their home away. Everyone wants the most they can get, and we don’t blame them for feeling that way. I would want the same thing if I was selling my own home.

In order to come up with a good asking price, go over statistics with your agent, compare your home to similar homes that have recently sold, and visit competing homes to see how they compare to yours.

Overpricing a home will cause you to lose out on buyers and end up helping your competition.

Whenever we see a home linger on the market for a long time, it is usually because it is not priced right.

Selling a home can be a difficult and stressful process. If you avoid the mistakes that many sellers make, you will give yourself an excellent change for success.

 

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ABOUT THE AUTHORS

The above information is compliments of The Schuman Team, Amy and Dan, of Howard Hanna Real Estate Services. They specialize in Solon luxury homes, relocation, and first-time buyers.

They can be reached at 216-346-3235 or 216-403-9189 or via email, danschuman@howardhanna.com or amyschuman@howardhanna.com.

The Schumans service the following Cleveland area suburbs: Aurora, Bainbridge, Beachwood, Bentleyville, Chagrin Falls, Cleveland Heights, Gates Mills, Highland Heights, Hunting Valley, Lyndhurst, Mayfield Heights, Mayfield Village, Moreland Hills, Oakwood Village, Orange, Pepper Pike, Shaker Heights, Solon, South Euclid, University Heights, Woodmere. We would be happy to refer you to a qualified agent if you are buying in an area that we do not service.

Why Solon Ohio Homes Don’t Sell is the property of The Schuman Team and may not be duplicated or used without their written consent.©August, 2015