Category Archives: photography

Selling Your Home In The Winter

 

 

Regardless of the season, you still have only one chance to make a positive impression. If you end up selling your home during the winter, there are things you can do to help your home stand out.

5 Things To Do To Stand Out

1. Exterior Photo – If possible, have the exterior shot done immediately after a snowfall. A fresh snowfall on the trees and ground can really make the home “pop” in a picture.

2. Twilight Photo – With the light reflecting off the snow, a twilight shot can look very cool. You will need sufficient exterior lighting to do this, however.

3. Clear Driveway and Sidewalks – Nothing is worse for a buyer than having to walk through snow and ice to see a home. Having your driveway plowed is one thing but taking the extra step to salt and clear the driveway and all walkways will make a great impression on potential buyers. They will notice and appreciate your efforts, and think you take just as good care of your interior.

4. Keep Interior Warm – When showing your home in the winter, make sure it is kept at a warm temperature ( 70-72 degrees ).  If your home is cold a potential buyer may think it is not insulated properly, or that you are cheap. If they think you are cheap, they will question the care you have taken of your home. Overall, it put buyers in a negative mindset.

5. Play It Up – Pretend you are entertaining for a big holiday party. Have the fire going, put on some music, make it so warm and inviting that a buyer won’t want to leave.

Winter can be a good time to sell. There is less competition and buyers who go out in the cold and snow are typically very serious.

If you do end up selling during the winter months, following these tips will help you get maximum value for your home.

 

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About The Authors

The above information is compliments of The Schuman Team, Amy and Dan, of Howard Hanna Real Estate Services.

They can be reached at 216-346-3235 or 216-403-9189 or via email, danschuman@howardhanna.com or amyschuman@howardhanna.com.

The Schumans service the following Cleveland area suburbs: Aurora, Bainbridge, Bay Village, Beachwood, Bentleyville, Chagrin Falls, Cleveland Heights, Gates Mills, Highland Heights, Hunting Valley, Lakewood, Lyndhurst, Mayfield Heights, Mayfield Village, Moreland Hills, Oakwood Village, Orange, Pepper Pike, Shaker Heights, Solon, South Euclid, University Heights, Westlake, Woodmere.

Selling Your Home In The Winter is the property of The Schuman Team and may not be duplicated or used without their written consent.©February, 2013

Cleveland Home Selling – Pictures Are Worth 1000 Words

According to the National Association of Realtors®, close to 90% of all buyers are using the internet for their home search.  Therefore, on line marketing, specifically pictures, are critical to help a home sell.  If a buyer doesn’t like what they see on line, they will simply cross it off their list.

So why then do so many agents fail to take good pictures of their listings?  I am certainly not trying to be negative towards my fellow agents, but as a photo buff, I am one of those people who is very critical of pictures.  Here is what I’m talking about:

If you were looking to buy a home, would you be more compelled to see this:

foyer Solon Ohio luxury home

Or this:

bad quality photos hurt home sellers

These are both very nice homes and in a similar price range, but the second home will surely get passed over.

BUYERS WILL JUDGE A HOME BY HOW IT LOOKS ON LINE

Fair or not, your home will be judged by how it looks on line.   I can’t tell you how many times my buyer clients mention how turned off they are when they see bad quality photos on line.  Many assume the home must look awful inside when in reality it could really be nice.

What’s even more amazing than agents who use poor quality photos  is sellers who allow it to happen.  I’m convinced that many sellers don’t even look on line to see how their home appears on different websites.  If they did, they’d be horrified.

ADVICE FOR CLEVELAND AREA HOME SELLERS

If you are thinking about selling your home here in Cleveland, check out an agent’s work prior to hiring them.  Ask to see samples of their listings to get an idea of how your home would be marketed.  Pictures are indeed worth a thousand words, and using great quality photos on line could mean the only word you want to hear: SOLD!

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About The Author

The above information pertaining to Cleveland Real Estate News was provided by Dan Schuman of The Schuman Team Howard Hanna.  Dan is an Accredited Luxury Home Specialist and can be reached at 216-346-3235 or via email,  danschuman@howardhanna.com.

We service the following Cleveland area suburbs: Bainbridge, Bay Village, Beachwood, Bentleyville, Chagrin Falls, Cleveland Heights, Gates Mills, Highland Heights, Hunting Valley, Lakewood, Lyndhurst, Mayfield Heights, Mayfield Village, Moreland Hills, Oakwood Village, Orange, Pepper Pike, Shaker Heights, Solon, South Euclid, University Heights, Westlake, Woodmere.

Cleveland Home Selling – Pictures Are Worth 1000 Words is the property of The Schuman Team and may not be duplicated or used without their written consent. ©May,2011